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The marketer's guide to public relations in the 21st century / Thomas L. Harris, Patricia T. Whalen ; foreword by Philip Kotler

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    HD59
    .H276 2006
     
    681521 (Shelf),BOK
    Harris, Thomas L. , 1931-

         The marketer's guide to public relations in the 21st century. - Mason, Ohio , 2006.

         viii, 287 p. : ill. ; 24 cm.

         ISBN 0324312105
         .-ISBN 9780324312102.
         
         1. Public relations - Management 2. Marketing - Management 3. Corporations - Public relations.I. Harris, Thomas L. - 1931- II. Whalen, Patricia T. - 1931- III. Racom Communications. IV. Title

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif
         Library : UiTM Shah Alam; UITM Kelantan; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    681521ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)
    823921ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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