The marketer's guide to public relations in the 21st century / Thomas L. Harris, Patricia T. Whalen ; foreword by Philip Kotler
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| | | Harris, Thomas L. , 1931- |
| The marketer's guide to public relations in the 21st century. - Mason, Ohio , 2006. | viii, 287 p. : ill. ; 24 cm. | ISBN 0324312105 | .-ISBN 9780324312102. | | 1. Public relations - Management 2. Marketing - Management 3. Corporations - Public relations.I. Harris, Thomas L. - 1931- II. Whalen, Patricia T. - 1931- III. Racom Communications. IV. Title | http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif | | Library : UiTM Shah Alam; UITM Kelantan; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 681521 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) | 823921 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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