Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun
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| | | | Essentials of corporate communication : implementing practices for effective reputation management. - Abingdon , 2007. | xvi, 306 p. : ill. ; 23 cm. | ISBN 9780415328258 (hard cover) | .-ISBN 9780415328265 (soft cover) | .-ISBN 041532825X (hard cover) | .-ISBN 0415328265. | | 1. Corporate image 2. Corporations - Public relations 3. Communication in management - Public relations.I. Fombrun, Charles J. II. Title | | Library : UiTM Shah Alam; UITM Perlis; UiTM Johor; UITM Kelantan |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 673867 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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