Advertising : principles and effective IMC practice / William Wells ... [et al.]
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| | | Advertising : principles and effective IMC practice. - Singapore , 2007. |
| xxxlll, 650 p. : ill. (some col.) ; 27 cm. | Includes index. | ISBN 9780131676602 | .-ISBN 0131676601. | | 1. Advertising.I. Wells, William - 1926- II. Title | http://ptarpp2.uitm.edu.my/ptarpprack/RAK-11.gif | | Library : UiTM Shah Alam; UITM Pulau Pinang; UITM Sabah; UITM Kelantan |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 673000 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) | 673001 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 698613 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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