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Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Berger ; with illustrations by the author

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  • MARC

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    HF5823
    .B438 2007
     
    670483 (Shelf),BOK
    Berger, Arthur Asa , 1933-

         Ads, fads, and consumer culture : advertising's impact on American character and society.

         xxv, 217 pages : illustrations 23 cm.

         ISBN 9780742554436 (cloth : alk. paper)
         .-ISBN 0742554430 (cloth : alk. paper)
         .-ISBN 9780742554443 (pbk. : alk. paper)
         .-ISBN 0742554449 (pbk. : alk. paper).
         
         1. Advertising - United States 2. Popular culture - United States 3. Consumer education - United States.I. Title
         Library : UiTM Shah Alam; UiTM Negeri Sembilan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    670483ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    670485ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)

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