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Beyond the brand : why engaging the right customers is essential to winning in business / John Winsor

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    HF5415.15
    .W565 2004
     
    668967 (Shelf),BOK
    Winsor, John , 1959-

         Beyond the brand : why engaging the right customers is essential to winning in business. - Chicago , 2004.

         xviii, 269 p. : ill. ; 24 cm.

         ISBN 0793188369.
         
         1. Brand loyalty 2. Product management.I. Title
         Library : UiTM Shah Alam; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    668967ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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