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Captains of consciousness : advertising and the social roots of the consumer culture / Stuart Ewen

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    HF5813.U6
    E94 2001
     
    667823 (Shelf),BOK
    Ewen, Stuart

         Captains of consciousness : advertising and the social roots of the consumer culture.

         257 pages [8] p of plates : illustrations ; 21 cm.
         Originally published: 1994.

         ISBN 0465021557.
         
         1. Advertising - Social aspects 2. Consumers 3. Advertising - History 4. Consumption (Economics) - History 5. Customer relations - History.I. Title
         Library : UiTM Shah Alam; UiTM Negeri Sembilan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    667823ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    667825ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)

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