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Media promotion and marketing for broadcasting, cable, and the Internet / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein

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    HE8689.7.M37
    P76 2006
     
    665639 (Shelf),BOK
    Media promotion and marketing for broadcasting, cable, and the Internet. - Amsterdam , 2006.

         xiv, 335 p. : ill. ; 23 cm.
         Rev. ed. of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. c2002.

         ISBN 0240807626
         .-ISBN 9780240807621.
         
         1. Television broadcasting - Marketing 2. Radio broadcasting - Marketing 3. Cable television - Marketing.I. Eastman, Susan Tyler II. Ferguson, Douglas A. III. Klein, Robert A. - 1928- IV. Title

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    665639ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)
    882179ReferencePERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKruj
    903526ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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