Media promotion and marketing for broadcasting, cable, and the Internet / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein
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| | | Media promotion and marketing for broadcasting, cable, and the Internet. - Amsterdam , 2006. |
| xiv, 335 p. : ill. ; 23 cm. | Rev. ed. of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. c2002. | ISBN 0240807626 | .-ISBN 9780240807621. | | 1. Television broadcasting - Marketing 2. Radio broadcasting - Marketing 3. Cable television - Marketing.I. Eastman, Susan Tyler II. Ferguson, Douglas A. III. Klein, Robert A. - 1928- IV. Title | http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 665639 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) | 882179 | Reference | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | ruj | 903526 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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