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Advertising research : the internet, consumer behavior, and strategy / George Zinkhan, editor

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    HF5814
    .A33 2000
     
    663943 (Shelf),BOK
    Advertising research : the internet, consumer behavior, and strategy.

         vii, 281 pages : illustrations ; 28 cm.

         ISBN 9780877572886.
         
         1. Marketing research - Research 2. Advertising - Research 3. Consumer behavior - Research 4. Internet marketing 5. Internet - Research.I. Zinkhan, George M. II. American Marketing Association. III. Title
         Library : UiTM Shah Alam; UiTM Negeri Sembilan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    663943ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)

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