Marketing for hospitality and tourism / Philip Kotler, John T. Bowen and James C. Makens
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| | | | Marketing for hospitality and tourism. - New Jersey , 2006. | xxiv, 932 p. : ill. (chiefly col.) ; 27 cm. | ISBN 0131193783. | | 1. Hospitality industry - Marketing 2. Tourism - Marketing.I. Bowen, John T. II. Makens, James III. Title | | Library : UiTM Shah Alam; UITM Pulau Pinang; UITM Melaka; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 664473 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 664474 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 664475 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 668986 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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