Services marketing : managing the service value chain / Manfred Bruhn and Dominik Georgi
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| | | | Services marketing : managing the service value chain. | xxvi, 478 pages : illustrations ; 25 cm. | ISBN 0273681575 | .-ISBN 9780273681571. | | 1. Service industries - Management - Marketing 2. Business logistics - Management 3. Customer services - Marketing - Management.I. Georgi, Dominik II. Title | | Library : UiTM Shah Alam; UITM Pulau Pinang; UiTM Johor; UITM Pahang; UITM Kelantan; UITM Kedah; UITM Perak |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 664502 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 664503 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 664504 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 665404 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 668959 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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