Campaign strategies and message design : a practitioner's guide from start to finish / Mary Anne Moffitt
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| | | Moffitt, Mary Anne , 1944- |
| Campaign strategies and message design : a practitioner's guide from start to finish. - Westport, Conn. , 1999. | xi, 207 p. : ill. ; 25 cm. | ISBN 0275955923 (acid-free paper) | .-ISBN 0275964701 (pbk. : acid-free paper). | | 1. Mass media - Social aspects 2. Publicity 3. Corporate image.I. Title | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 661206 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 661207 | Shelf | | PERPUSTAKAAN UNDANG-UNDANG TAR(PUU) | BOOK | ret | 661208 | Withdrawn | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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