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Campaign strategies and message design : a practitioner's guide from start to finish / Mary Anne Moffitt

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  • MARC

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    HM263
    .M54 1999
     
    661206 (Shelf),BOK
    Moffitt, Mary Anne , 1944-

         Campaign strategies and message design : a practitioner's guide from start to finish. - Westport, Conn. , 1999.

         xi, 207 p. : ill. ; 25 cm.

         ISBN 0275955923 (acid-free paper)
         .-ISBN 0275964701 (pbk. : acid-free paper).
         
         1. Mass media - Social aspects 2. Publicity 3. Corporate image.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    661206ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    661207ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret
    661208WithdrawnPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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