Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij
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| | | Mooij, Marieke K. de , 1943- |
| Global marketing and advertising : understanding cultural paradoxes. | xvi, 269 pages : illustrations ; 27 cm. | ISBN 9781412914758 | .-ISBN 9781412914765 | .-ISBN 1412914752 (cloth) | .-ISBN 1412914760 (pbk.). | | 1. Target marketing - Cross-cultural studies 2. Advertising - Cross-cultural studies 3. Consumer behavior - Cross-cultural studies.I. Title | http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif | | Library : UiTM Shah Alam; UITM Sarawak; UITM Pulau Pinang |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 664905 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 688889 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 700048 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 812665 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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