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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij

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    HF5415.127
    .M66 2005
     
    664905 (Shelf),BOK
    Mooij, Marieke K. de , 1943-

         Global marketing and advertising : understanding cultural paradoxes.

         xvi, 269 pages : illustrations ; 27 cm.

         ISBN 9781412914758
         .-ISBN 9781412914765
         .-ISBN 1412914752 (cloth)
         .-ISBN 1412914760 (pbk.).
         
         1. Target marketing - Cross-cultural studies 2. Advertising - Cross-cultural studies 3. Consumer behavior - Cross-cultural studies.I. Title

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif
         Library : UiTM Shah Alam; UITM Sarawak; UITM Pulau Pinang
    Accn No.Item StatusAdd IdLocationSMDItem Category
    664905ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    688889ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    700048ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    812665ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)

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