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From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony

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    HD69.B7
    D46 2006
     
    662838 (Shelf),BOK
    De Chernatony, L.

         From brand vision to brand evaluation : the strategic process of growing and strengthening brands. - Oxford , 2006.

         xviii, 318 p., [20] p. of plates : ill. (some col.) ; 24 cm.
         Previous ed.: 2001.

         ISBN 9780750667494
         .-ISBN 0750667494 (pbk.).
         
         1. Brand name products 2. Trademarks 3. Product management.I. Title

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif
         Library : UiTM Shah Alam; UITM Sarawak; UITM Sabah; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    662838ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    674755ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)
    674756ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    824518ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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