From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony
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| | | | From brand vision to brand evaluation : the strategic process of growing and strengthening brands. - Oxford , 2006. | xviii, 318 p., [20] p. of plates : ill. (some col.) ; 24 cm. | Previous ed.: 2001. | ISBN 9780750667494 | .-ISBN 0750667494 (pbk.). | | 1. Brand name products 2. Trademarks 3. Product management.I. Title | http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif | | Library : UiTM Shah Alam; UITM Sarawak; UITM Sabah; UITM Kelantan |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 662838 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 674755 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) | 674756 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 824518 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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