Services marketing in Asia : a case book / Jochen Wirtz, Christopher Lovelock
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| | | | Services marketing in Asia : a case book. | xv, 454 pages : illustrations., maps ; 26 cm. | ISBN 9812449434. | | 1. Service industries - Asia - Case studies - Marketing.I. Lovelock, Christopher H. II. Title | | Library : UiTM Shah Alam; UITM Sarawak; UITM Pulau Pinang; UITM Sabah; UiTM Johor; UITM Melaka; UITM Kelantan; UITM Kedah; UITM Perak |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 655098 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 684717 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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