Character merchandising in Europe / [edited] by Heijo Ruijsenaars
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| | | Character merchandising in Europe. - London , 2003. |
| xii, 383 p. ; 25 cm. | ISBN 9041199128 (alk. paper). | | 1. Character merchandising 2. Competition, Unfair - Europe 3. Merchandise licensing - Europe 4. Trademarks - Europe - Law and legislation 5. Copyright - Europe - Fictitious characters 6. Intellectual property - Europe.I. Ruijsenaars, Heijo E.,1959- II. Title | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 656107 | Issued | | PERPUSTAKAAN UNDANG-UNDANG TAR(PUU) | (D27) - INTELLECTUAL PROPERTY. INDUSTRIAL PROPERTY | RAK TERBUKA (OPEN SHELVES) |
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