Strategic marketing / David W. Cravens, Nigel F. Piercy
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| | | | Strategic marketing. | xvii, 726 pages : illustrations ; 26 cm McGraw-Hill/Irwin series in marketing. | Various multi-media instructional materials are available to supplement the text. | ISBN 9780072966343 | .-ISBN 0072966343. | | 1. Marketing - Decision making 2. Marketing - Management 3. Marketing - Case studies - Management.I. Piercy, Nigel II. Title III. Series | | Library : UiTM Shah Alam; UITM Pulau Pinang; UiTM Johor; UITM Kelantan; UITM Kedah; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 652038 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 708548 | Shelf | | PERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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