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Business-to-business marketing : relationships, systems and communications / Chris Fill, Karen Fill

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    HF5415.123
    .F55 2004
     
    652518 (Shelf),BOK
    Fill, Chris

         Business-to-business marketing : relationships, systems and communications. - Harlow, England , 2004.

         xix, 380 p. ; 25 cm.
         Rev. ed. of: Marketing communications. 3rd ed. 2002.

         ISBN 9780273682790 (pbk.)
         .-ISBN 0273682792 (pbk.).
         
         1. Marketing channels 2. Sales promotion 3. Communication in marketing.I. Fill, Karen II. Fill, Chris III. Title
         Library : UiTM Shah Alam; UITM Sabah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    652518ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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