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Competitive strategy for media firms : strategic and brand management in changing media markets / Sylvia M. Chan-Olmsted

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    HE8689.4
    .C43 2006
     
    648825 (Shelf),BOK
    Chan-Olmsted, Sylvia M

         Competitive strategy for media firms : strategic and brand management in changing media markets. - Mahwah, N.J. , 2006.

         xiv, 242 p. : ill. ; 24 cm LEA's communication series.

         ISBN 0805848126.
         
         1. Broadcasting - Management 2. Brand name products - Management 3. Brand name products - Marketing.I. Title II. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    648825ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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