International strategic marketing : a European perspective / Marilyn A. Stone and J.B. McCall
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| | | | International strategic marketing : a European perspective. - London. - New York , 2004. | xx, 262 p. : ill. ; 25 cm. | ISBN 041531416X (hbk) | .-ISBN 0415314178 (pbk.). | | 1. Export marketing 2. Strategic planning 3. Foreign trade promotion 4. Export marketing - European Union countries 5. Foreign trade promotion - European Union countries 6. Strategic planning - European Union countries.I. McCall, J. B II. Title | | Library : UiTM Shah Alam; UITM Kelantan; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 650205 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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