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International strategic marketing : a European perspective / Marilyn A. Stone and J.B. McCall

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  • MARC

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    HF1416.6.E85
    S76 2004
     
    650205 (Shelf),BOK
    Stone, Marilyn A

         International strategic marketing : a European perspective. - London. - New York , 2004.

         xx, 262 p. : ill. ; 25 cm.

         ISBN 041531416X (hbk)
         .-ISBN 0415314178 (pbk.).
         
         1. Export marketing 2. Strategic planning 3. Foreign trade promotion 4. Export marketing - European Union countries 5. Foreign trade promotion - European Union countries 6. Strategic planning - European Union countries.I. McCall, J. B II. Title
         Library : UiTM Shah Alam; UITM Kelantan; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    650205ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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