Shah Alam

  • UiTM Shah Alam
  • UITM Sarawak
  • UITM Perlis
  • UITM Pulau Pinang
  • UITM Sabah
  • UiTM Negeri Sembilan
  • UiTM Johor
  • UITM Melaka
  • UITM Pahang
  • UITM Kelantan
  • UITM Kedah
  • UITM Perak
  • UITM Terengganu
  • UiTM Libraries
.

Applying social cognition to consumer-focused strategy / edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel

  • Linear

  • MARC

  •  
    HF5415.32
    .A67 2005
     
    645627 (Shelf),BOK
    Applying social cognition to consumer-focused strategy. - Mahwah, N.J. , 2005.

         xi, 402 p. : ill. ; 24 cm Advertising and consumer psychology.
         "Contains edited versions of papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004"--Pref.

         ISBN 0805855203 (alk.paper).
         
         1. Marketing - Congresses - Psychological aspects 2. Advertising - Congresses - Psychological aspects 3. Cognition - Congresses - Social aspects 4. Consumer behavior - Congresses.I. Herr, Paul - 1956- II. Nantel, Jacques III. Kardes, Frank R. IV. Conference on Advertising and Consumer Psychology ( (23rd : 2004 : Montreal, Quebec) V. Title VI. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    645627ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

Search In

Shelf Browse

No Shelf Browse Data.

Top