Applying social cognition to consumer-focused strategy / edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel
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| | | Applying social cognition to consumer-focused strategy. - Mahwah, N.J. , 2005. |
| xi, 402 p. : ill. ; 24 cm Advertising and consumer psychology. | "Contains edited versions of papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004"--Pref. | ISBN 0805855203 (alk.paper). | | 1. Marketing - Congresses - Psychological aspects 2. Advertising - Congresses - Psychological aspects 3. Cognition - Congresses - Social aspects 4. Consumer behavior - Congresses.I. Herr, Paul - 1956- II. Nantel, Jacques III. Kardes, Frank R. IV. Conference on Advertising and Consumer Psychology ( (23rd : 2004 : Montreal, Quebec) V. Title VI. Series | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 645627 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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