Services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E. G. Bateson
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| | | | Services marketing : concepts, strategies & cases. - Mason, OH , 2006. | xix, 588 p. : ill. ; 24 cm. | Rev. ed of: Essentials of services marketing. 2nd ed. c2002. | ISBN 0324422830 | .-ISBN 0324319967 (hbk.) | .-ISBN 9780324422832(pbk) | .-ISBN 9780324319965(hardcover). | | 1. Service industries - Marketing.I. Bateson, John E. G. II. Hoffman, K. Douglas III. Title | | Library : UiTM Shah Alam; UITM Sabah; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 645729 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 648932 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 657424 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 661756 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 708034 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 843013 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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