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Personal influence : the part played by people in the flow of mass communications / Elihu Katz & Paul F. Lazarsfeld; with a new introduction by Elihu Katz and a foreword by Elmo Roper

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    HM1236
    .K38 2006
     
    646394 (Shelf),BOK
    Katz, Elihu , 1926-

         Personal influence : the part played by people in the flow of mass communications. - New Brunswick, N.J. , 2006.

         xxxiv, 400 p. : ill. ; 23 cm.
         T.p. verso: "Originally published in 1955 by The Free Press.".

         ISBN 1412805074 (pbk. : alk. paper).
         
         1. Public opinion 2. Mass media 3. Communication.I. Lazarsfeld, Paul Felix II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    646394ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    671130ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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