Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney contributing Author Eric C. Koch
-
| | | | Consumer behavior : building marketing strategy. - Boston , 2004. | xxvi, 790 p. : col. ill. ; 27 cm + 1 CD-ROM McGraw-Hill/Irwin series in marketing. | ISBN 0071214690 (international : alk. paper) | .-ISBN 0072536926 (disc) | .-ISBN 0071240403. | | 1. Market surveys - United States 2. Consumer behavior - United States - Case studies 3. Consumer behavior - United States.I. Best, Roger J II. Coney, Kenneth A III. Title IV. Series | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 646360 | Shelf | | PERPUSTAKAAN UNDANG-UNDANG TAR(PUU) | BOOK | RAK TERBUKA (OPEN SHELVES) | CP14254 | Reference | | PERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4) | COMPACT DISC | ruj |
|
|
|