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Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising, volume IV / Gordon C. Bruner II, Paul J. Hensel

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    HF5415.3
    .B785 2005
     
    643503 (Shelf),V. 4, 2005,BOK
    Bruner, Gordon C , 1954-

         Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising, volume IV. - Chicago, Ill., USA , 2005.

         xxii, 842 p.c26 cm.

         ISBN 1587992051 (V.4).
         
         1. Marketing research - Handbooks, manuals, etc. - Statistical methods 2. Scaling (Social sciences) - Handbooks, manuals, etc.I. James, Karen E II. Hensel, Paul J III. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    643503ShelfV. 4, 2005PTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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