Principles of advertising : a global perspective / Monle Lee, Carla Johnson
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| | | | Principles of advertising : a global perspective. - New York , 2005. | xxi, 427 p. : ill. ; 22 cm. | ISBN 9780789022998 (hard : alk. paper) | .-ISBN 0789022990 (hard : alk. paper) | .-ISBN 9780789023001 (soft : alk. paper) | .-ISBN 0789023008 (soft : alk. paper). | | 1. Advertising.I. Johnson, Carla,1944- II. Title | http://ptarpp2.uitm.edu.my/ptarpprack/RAK-11.gif | | Library : UiTM Shah Alam; UITM Kelantan |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 641125 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) | 641126 | Lost | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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