Storytelling : branding in practice / Klaus Fog, Christian Budtz, Baris Yakaboylu
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| | | | Storytelling : branding in practice. - Berlin. - New York , 2005. | 238 p. : ill. ; 24 cm. | "Original Danish edition published by Samfundslitteratur 2003 with the title Storytelling - branding i praksis ... translation by Tara Stevens"--Verso of t.p. | ISBN 3540235019 (hd. bd.). | | 1. Product management 2. Brand name products - Marketing.I. Budtz, Christian II. Yakaboylu, Baris III. Title | http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 641087 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) | 641088 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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