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Storytelling : branding in practice / Klaus Fog, Christian Budtz, Baris Yakaboylu

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    HD69.B7
    F6413 2005
     
    641087 (Shelf),BOK
    Fog, Klaus

         Storytelling : branding in practice. - Berlin. - New York , 2005.

         238 p. : ill. ; 24 cm.
         "Original Danish edition published by Samfundslitteratur 2003 with the title Storytelling - branding i praksis ... translation by Tara Stevens"--Verso of t.p.

         ISBN 3540235019 (hd. bd.).
         
         1. Product management 2. Brand name products - Marketing.I. Budtz, Christian II. Yakaboylu, Baris III. Title

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    641087ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)
    641088ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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