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Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel

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    HF5415.3
    .B785 1992
     
    641762 (Shelf),BOK
    Bruner, Gordon C. , 1954-

         Marketing scales handbook : a compilation of multi-item measures. - Chicago, Ill., USA , 1992-c2001.

         3 v. ; 25 cm.
         Volume indication is not present on vol. 1.
         Vol. 3 by Gordon C. Bruner II, Karen E. James, Paul J. Hensel.

         ISBN 0877572267 (v. 1)
         .-ISBN 0877572615 (v. 2)
         .-ISBN 0877572909 (v. 3).
         
         1. Marketing research - Handbooks, manuals, etc. - Statistical methods 2. Scaling (Social sciences) - Handbooks, manuals, etc. - Handbooks, manuals, etc.I. Hensel, Paul J II. James, Karen E III. Title
         Library : UiTM Shah Alam; UITM Sarawak
    Accn No.Item StatusAdd IdLocationSMDItem Category
    641762ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret
    645714WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKruj

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