Accountable marketing : the economics of data-driven marketing / Peter J. Rosenwald
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| | | | Accountable marketing : the economics of data-driven marketing. - Mason, Ohio. - London , 2004. | 384 p. ; 23 cm. | ISBN 0324203594. | | 1. Marketing - Cost effectiveness 2. Marketing - Management.I. Title | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 640683 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 643518 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | CP13811 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | COMPACT DISC | KAT | CP14673 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | COMPACT DISC | KAT |
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