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Accountable marketing : the economics of data-driven marketing / Peter J. Rosenwald

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  • MARC

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    HF5415.13
    .R68 2004
     
    640683 (Shelf),BOK
    Rosenwald, Peter J

         Accountable marketing : the economics of data-driven marketing. - Mason, Ohio. - London , 2004.

         384 p. ; 23 cm.

         ISBN 0324203594.
         
         1. Marketing - Cost effectiveness 2. Marketing - Management.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    640683ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    643518ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    CP13811ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)COMPACT DISCKAT
    CP14673ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)COMPACT DISCKAT

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