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Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins; foreword by Philip Kotler

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    HD69.B7
    K46 2005
     
    640651 (Shelf),BOK
    Kellogg on branding : the marketing faculty of the Kellogg School of Management. - Hoboken, N.J. , 2005.

         xvii, 334 p. : ill. ; 24 cm.

         ISBN 0471690163 (cloth).
         
         1. Brand name products - Marketing 2. Brand name products 3. Customer relations - Management 4. Brand name products - Management.I. Tybout, Alice M II. Calkins, Tim III. Kellogg School of Management. IV. Title
         Library : UiTM Shah Alam; UITM Melaka
    Accn No.Item StatusAdd IdLocationSMDItem Category
    640651ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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