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Loyalty myths : hyped strategies that will put you out of business-- and proven tactics that really work / Timothy L. Keiningham [et al.]

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    HF5415.525
    .L695 2006
     
    640649 (Shelf),BOK
    Loyalty myths : hyped strategies that will put you out of business-- and proven tactics that really work.

         xvii, 254 pages : illustrations ; 24 cm.

         ISBN 0471743151.
         
          1. Customer loyalty.I. Keiningham, Timothy L II. Title
         Library : UiTM Shah Alam; UITM Kedah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    640649ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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