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Marketing the professional services firm : applying the principles and the science of marketing to the professions / Laurie Young

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    HD9981.5
    .Y68 2005
     
    640635 (Shelf),BOK
    Young, Laurie

         Marketing the professional services firm : applying the principles and the science of marketing to the professions. - Chichester, England. - Hoboken, NJ , 2005.

         x, 417 p. : ill. ; 24 cm.

         ISBN 0470011734 (cloth : alk. paper).
         
         1. Service industries - Marketing 2. Professional corporations - Marketing.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    640635ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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