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Beyond traditional marketing : Innovations in marketing practice / lead author and editor Kamran Kashani ; contributors, Jacques Horovitz ... [et al.]

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    HF5415
    .K2875 2005
     
    640634 (Shelf),BOK
    Kashani, Kamran

         Beyond traditional marketing : Innovations in marketing practice. - Chichester, England. - Hoboken, NJ , 2005.

         xvi, 308 p. : ill. ; 21 cm.

         ISBN 0470011467.
         
         1. Marketing.I. Horovitz, Jacques,1947- II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    640634ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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