Problems and cases in health care marketing / edited by John T. Gourville, John A. Quelch, V. Kasturi Rangan
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| | | Problems and cases in health care marketing. |
| viii, 440 pages : illustrations, maps ; 26 cm. | Includes bibliographical references and index. | ISBN 9780072887761 | .-ISBN 0072887761. | | 1. Drug Industry - methods 2. Marketing of Health Services - trends 3. Technology, Pharmaceutical - trends 4. Commerce - trends.I. Rangan, V. Kasturi II. Gourville, John T. III. Quelch, John A. IV. Title | | Library : UiTM Shah Alam; UITM Melaka; UITM Kelantan |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 641498 | Shelf | | PERP. PERUBATAN TAR KAMPUS SELAYANG(PPKS) | BOOK | RAK TERBUKA (OPEN SHELVES) | 663783 | Shelf | | PERP. PERUBATAN TAR KAMPUS SG. BULOH(PPSB) | BOOK | RAK TERBUKA (MEDICAL SCI) | 671674 | Reference | | PERP. PERUBATAN TAR KAMPUS SG. BULOH(PPSB) | BOOK | ruj | 708442 | Shelf | | PERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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