Creating customer delight : the how and why of CRM / Rakesh Seth, Kirti Seth
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| | | | Creating customer delight : the how and why of CRM. - Petaling Jaya , 2005. | 154 p. : ill. ; 20 cm. | Includes index. | Introduction -- The growing need for CRM -- Taking an integrated approach -- Database management -- CRM in call centres -- CRM one-to-one -- The sound of service. | ISBN 9834198345. | | 1. Customer relations - Management.I. Seth, Kirti,1966- II. Title | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 638112 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 654746 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 656780 | Shelf | | PERPUSTAKAAN KEJURUTERAAN TAR(P3) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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