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Creating customer delight : the how and why of CRM / Rakesh Seth, Kirti Seth

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    HF5415.5
    .S48 2005
     
    638112 (Shelf),BOK
    Seth, Rakesh

         Creating customer delight : the how and why of CRM. - Petaling Jaya , 2005.

         154 p. : ill. ; 20 cm.
         Includes index.
         Introduction -- The growing need for CRM -- Taking an integrated approach -- Database management -- CRM in call centres -- CRM one-to-one -- The sound of service.

         ISBN 9834198345.
         
         1. Customer relations - Management.I. Seth, Kirti,1966- II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    638112ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    654746ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    656780ShelfPERPUSTAKAAN KEJURUTERAAN TAR(P3)BOOKRAK TERBUKA (OPEN SHELVES)

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