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Space race : an inside view of the future of communications planning / Jim Taylor

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    HF5415.123
    .T39 2005
     
    637728 (Shelf),BOK
    Taylor, Jim

         Space race : an inside view of the future of communications planning. - Chichester, West Sussex, England. - Hoboken, NJ , 2005.

         xxviii, 293 p. : ill., map ; 24 cm.
         The space race -- Of straw and sponges -- Gravity -- Reviewing the fleet -- Life below decks -- A slow wind on the water -- The soul meter -- The dark days of data -- Antarctica -- The twin achilles' heels -- 2020 vision -- Beyond 2020 : the ROI of sn.

         ISBN 0470094516 (cloth : alk. paper).
         
         1. Advertising 2. Marketing 3. Communication in marketing.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    637728ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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