Integrated marketing communications / William Chitty, Nigel Barker and Terence A. Shimp
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| | | | | | Integrated marketing communications. - Victoria , 2005. | | xx, 471 p. : ill. (some col.) ; 28 cm. | | ISBN 0170120082. | | | | 1. Communication in marketing - Pacific area 2. Sales promotions - Pacific area.I. Shimp, Terence A. II. Barker, Nigel III. Title | | http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif | | | Library : UiTM Shah Alam |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 637678 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) | | 637679 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | | 645736 | Shelf | | PERPUSTAKAAN KOMPLEKS ALAM BINA & SENI REKA(PKAS) | BOOK | RAK TERBUKA (OPEN SHELVES) | | CP14828 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | COMPACT DISC | KAT |
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