Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp
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| | | | Advertising, promotion & supplemental aspects of integrated marketing communications. | xxi, 650 pages : illustrations (some col.) ; 29 cm. | ISBN 0030352711. | | 1. Advertising 2. Direct marketing 3. Sales promotion 4. Communication in marketing.I. Title | http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif | | Library : UiTM Shah Alam; UITM Sarawak; UITM Pulau Pinang; UITM Sabah; UiTM Negeri Sembilan; UiTM Johor; UITM Melaka; UITM Kelantan; UITM Kedah; UITM Perak; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 637674 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 643505 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 663944 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) | 666688 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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