Marketing communications : theory and applications / John R. Rossiter, Steven Bellman
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| | | | Marketing communications : theory and applications. | xv, 500 pages : illustrations ; 28 cm. | Includes index. | ISBN 9781741032697 | .-ISBN 1741032695. | | 1. Positioning (Advertising) 2. Communication in marketing.I. Bellman, Steven II. Title | | Library : UiTM Shah Alam; UITM Perlis; UiTM Negeri Sembilan; UITM Kedah; UITM Perak; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 636220 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 644408 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) | 648592 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 652497 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 655089 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 673849 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 674883 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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