The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries
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| | | | The origin of brands : discover the natural laws of product innovation and business survival. - New York , 2004. | x, 308 p. : ill. ; 22 cm. | Includes index. | ISBN 0060570148. | | 1. Brand name products - Management 2. New products - Management 3. Brand name products - Marketing 4. Brand name products - Management.I. Ries, Laura II. Title | | Library : UiTM Shah Alam; UITM Sarawak; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 636497 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 636498 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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