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The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries

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    HD69.B7
    R538 2004
     
    636497 (Shelf),BOK
    Ries, Al

         The origin of brands : discover the natural laws of product innovation and business survival. - New York , 2004.

         x, 308 p. : ill. ; 22 cm.
         Includes index.

         ISBN 0060570148.
         
         1. Brand name products - Management 2. New products - Management 3. Brand name products - Marketing 4. Brand name products - Management.I. Ries, Laura II. Title
         Library : UiTM Shah Alam; UITM Sarawak; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    636497ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    636498ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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