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The new marketing conversation : creating and strengthening relationships between buyers and sellers / Donna Baier Stein, Alexandra MacAaron

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    HF5415.5
    .S736 2005
     
    633874 (Shelf),BOK
    Stein, Donna Baier

         The new marketing conversation : creating and strengthening relationships between buyers and sellers. - Mason, Ohio , 2005.

         xii, 271 p. : ill. ; 24 cm.
         Includes index.
         The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation.

         ISBN 0324200579.
         
         1. Business communication 2. Marketing 3. Customer relations 4. Relationship marketing.I. MacAaron, Alexandra II. Title

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif
         Library : UiTM Shah Alam; UITM Sabah; UiTM Johor; UITM Kelantan; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    633874ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)
    640684ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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