The new marketing conversation : creating and strengthening relationships between buyers and sellers / Donna Baier Stein, Alexandra MacAaron
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| | | | The new marketing conversation : creating and strengthening relationships between buyers and sellers. - Mason, Ohio , 2005. | xii, 271 p. : ill. ; 24 cm. | Includes index. | The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation. | ISBN 0324200579. | | 1. Business communication 2. Marketing 3. Customer relations 4. Relationship marketing.I. MacAaron, Alexandra II. Title | http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif | | Library : UiTM Shah Alam; UITM Sabah; UiTM Johor; UITM Kelantan; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 633874 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) | 640684 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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