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Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss

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    HF5415.5
    .C6625 2004
     
    633686 (Shelf),BOK
    Consumer insight : how to use data and market research to get closer to your customer. - London , 2004.

         xv, 288 p. ; 24 cm Market research in practice.

         ISBN 9780749442927
         .-ISBN 0749442921.
         
         1. Database marketing 2. Marketing research - Management 3. Customer relations - Management.I. Foss, Bryan II. Bond, Alison III. Stone, Merlin - 1948- IV. Title V. Series

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    633686ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    633687ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)
    859177ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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