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The new strategic brand management : creating and sustaining brand equity long / Jean-No? Kapferer

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    HD69.B7
    K37 2004
     
    633680 (Shelf),BOK
    Kapferer, Jean-No?

         The new strategic brand management : creating and sustaining brand equity long. - London. - Sterling , 2004.

         xiv, 4 ; 25 cm.
         Rev. ed. of: Strategic brand management. 1994?.

         ISBN 0749442832.
         
         1. Brand name products - Management.I. Kapferer, Jean-No?. II. Title

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif
         Library : UiTM Shah Alam; UITM Sarawak; UiTM Johor
    Accn No.Item StatusAdd IdLocationSMDItem Category
    633680ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    633681ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)

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