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Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands / Martin Lindstrom with Patricia B Seybold ; research and strategy support by Millward Brown

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    HD69.B7
    L55 2004
     
    633805 (Shelf),BOK
    Lindstr?, Martin , 1970-

         Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands. - London. - Sterling, Va. , 2004.

         xxviii, 321 p. : ill. ; 24 cm.

         ISBN 0749442840.
         
         1. Brand name products 2. Advertising and children 3. Child consumers 4. Marketing research.I. Seybold, Patricia B II. Millward Brown (Firm). III. Title

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    633805ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    633806ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)

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