Advertising and promotion : an intergrated marketing communications perspective / George E.Belch & Michael A. Belch
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| | | | Advertising and promotion : an intergrated marketing communications perspective. | xxxvi, 779 pages : illustration (some col.) ; 29 cm The McGraw-Hill/Irwin series in marketing. | ISBN 9780071240437. | | 1. Advertising 2. Sales promotion 3. Communication in marketing.I. Belch, Michael A II. Title III. Series | | Library : UiTM Shah Alam; UITM Sabah; UiTM Negeri Sembilan |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 633796 | Lost | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 633797 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) | 641020 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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