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Advertising and promotion : an intergrated marketing communications perspective / George E.Belch & Michael A. Belch

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    HF5823
    .B387 2004
     
    633796 (Lost),BOK
    Belch, George E.

         Advertising and promotion : an intergrated marketing communications perspective.

         xxxvi, 779 pages : illustration (some col.) ; 29 cm The McGraw-Hill/Irwin series in marketing.

         ISBN 9780071240437.
         
         1. Advertising 2. Sales promotion 3. Communication in marketing.I. Belch, Michael A II. Title III. Series
         Library : UiTM Shah Alam; UITM Sabah; UiTM Negeri Sembilan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    633796LostPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    633797ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)
    641020ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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