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Marketing Communications Management : concepts and theories, cases and practices / Paul Copley

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    HF5415.123
    .C67 2004
     
    636925 (Shelf),BOK
    Copley, Paul

         Marketing Communications Management : concepts and theories, cases and practices.

         xiv, 441 pages ; 28 cm.

         ISBN 9780750652940 (paperback)
         .-ISBN 0750652942 (paperback).
         
         1. Marketing - Management 2. Communication in marketing - Management.I. Title
         Library : UiTM Shah Alam; UITM Kelantan; UITM Kedah; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    636925ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    845218ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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