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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik

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    HF5821
    .O34 2006
     
    632084 (Shelf),BOK
    O'Guinn, Thomas C

         Advertising and integrated brand promotion. - Mason, Ohio , 2006.

         xlviii, 781 p. : ill. ; 29 cm.

         ISBN 0324289561 (student ed. with InfoTrac)
         .-ISBN 0324320159 (student ed.)
         .-ISBN 0324317182 (instructor's ed. with InfoTrac).
         
         1. Advertising 2. Advertising media planning.I. Semenik, Richard J II. Allen, Chris T III. Title

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-11.gif
         Library : UiTM Shah Alam; UiTM Johor
    Accn No.Item StatusAdd IdLocationSMDItem Category
    632084ShelfPERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4)BOOKRAK TERBUKA (OPEN SHELVES)
    634195IssuedPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)
    642493ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    642494ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)
    644782ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    657035ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    657423ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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