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Services marketing : a managerial approach / Rebekah Bennett ... [et al.] ; edited by Janet R. McColl-Kennedyy

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    HD9980.5
    .S474 2003
     
    627277 (Shelf),BOK
    Services marketing : a managerial approach. - Milton, Qld. , 2003.

         xix, 604 p. : ill. ; 26 cm.

         ISBN 0470800682.
         
         1. Service industries - Textbooks - Marketing 2. Service industries - Textbooks - Management 3. Service industries - Australasia.I. Bennett, Rebekah II. McColl-Kennedy, Janet R. - 1958- III. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    627277ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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