Integrated Marketing Communications : A Primer / Philip J. Kitchen and Patrick de Pelsmacker
-
| | | | Integrated Marketing Communications : A Primer. | xiii, 193 pages : illustrations ; 24 cm. | Scene setting : theory and practice -- Integrated marketing communications -- Advertising -- Sales promotion -- Direct marketing -- Marketing public relations -- Sponsorship -- E-communications -- Relationship marketing. | ISBN 0415314208 (hardback) | .-ISBN 0415314216 (paperback) | .-ISBN 9780415314206 (hardback). | | 1. Communication in marketing.I. Pelsmacker, Patrick de II. Title | http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif | | Library : UiTM Shah Alam; UiTM Johor; UITM Kelantan |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 625668 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 625669 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) |
|
|
|