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Integrated Marketing Communications : A Primer / Philip J. Kitchen and Patrick de Pelsmacker

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  • MARC

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    HF5415.123
    .K575 2004
     
    625668 (Shelf),BOK
    Kitchen, Philip J.

         Integrated Marketing Communications : A Primer.

         xiii, 193 pages : illustrations ; 24 cm.
         Scene setting : theory and practice -- Integrated marketing communications -- Advertising -- Sales promotion -- Direct marketing -- Marketing public relations -- Sponsorship -- E-communications -- Relationship marketing.

         ISBN 0415314208 (hardback)
         .-ISBN 0415314216 (paperback)
         .-ISBN 9780415314206 (hardback).
         
          1. Communication in marketing.I. Pelsmacker, Patrick de II. Title

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif
         Library : UiTM Shah Alam; UiTM Johor; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    625668ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    625669ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)

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