Media relations measurement : determining the value of PR to your company's success / Ralf Leinemann and Elena Baikaltseva
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| | | | Media relations measurement : determining the value of PR to your company's success. - Aldershot, Hants, Englan. - Burlington, VT , 2004. | xiii, 115 p. : ill. ; 26 cm. | ISBN 0566086506 (alk. paper). | | 1. Public relations - Evaluation 2. Industrial management 3. Mass media and business - Evaluation.I. Baikaltseva, Elena II. Title | http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 625952 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) | 625953 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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