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Media relations measurement : determining the value of PR to your company's success / Ralf Leinemann and Elena Baikaltseva

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  • MARC

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    HD59
    .L45 2004
     
    625952 (Shelf),BOK
    Leinemann, Ralf

         Media relations measurement : determining the value of PR to your company's success. - Aldershot, Hants, Englan. - Burlington, VT , 2004.

         xiii, 115 p. : ill. ; 26 cm.

         ISBN 0566086506 (alk. paper).
         
         1. Public relations - Evaluation 2. Industrial management 3. Mass media and business - Evaluation.I. Baikaltseva, Elena II. Title

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    625952ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)
    625953ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)

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