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It's not about the technology : developing the craft of thinking for a high technology corporation / Raj Karamchedu

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    HD62.37
    .K37 2005
     
    624954 (Shelf),BOK
    Karamchedu, Varada Raj

         It's not about the technology : developing the craft of thinking for a high technology corporation. - New York , 2005.

         xiii, 212 p. : ill. ; 24 cm.
         Includes index.

         ISBN 0387233504.
         
         1. New products - Planning 2. High technology - Marketing 3. New products - Management 4. High technology industries - Marketing 5. Product management - Decision making.I. Title
         Library : UiTM Shah Alam; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    624954ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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